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Mission and


Objectives, benefits and values

The cooperative agency for solidarity in fair tourism (la Coste) organizes and markets the tourist offer of Minganie and the Lower North Shore by highlighting the natural and human environment, by providing travelers with lively experiences , dynamic, authentic and memorable while maximizing positive impacts for communities.

The agency wishes to transmit the values ​​of respect as much towards its clients as its employees, its members, the communities of the territory and the environment; authenticity in the products and experiences offered in accordance with the past and the current reality of the territory and its inhabitants and the sharing of knowledge and wealth.


The main objective is to deliver quality tour packages for client satisfaction while promoting the region and contributing to its economic development (principles of sustainable development). During this process, CoSte anticipates economical, cultural, social and educational benefits.

  • Social impact: a highlighting of people’s values, solidarity between visitors and locals, creation of quality employment opportunities, networking, knowledge, and experience sharing
  • Development of Innu – Quebec partnerships
  • Human capital: transfer of knowledge, training, development of entrepreneurial activity and enrichment of the region
  • Economic impact: maximize the economic benefits across the entire territory and create new employment opportunities
  • Environmental impact (ecological capital): environmental awareness, including ecological awareness in the municipalities
  • Impact on cultural capital: promoting the creativity potential of artists, artisans, musicians and local storytellers; collaboratively developing cultural policies and programs to preserve heritage
  • Elaboration and collaboration in the production of training projects, tourism education and the local hotel industry dedicated to First Nations communities in the territory.

Our values essentially rest on the intrinsic details of sustainable development, as defined by the Québec government :

  • « health and quality of life »
  • « social equity and solidarity »
  • « environmental protection and economic efficiency »
  • « participation and commitment »
  • « access to knowledge and subsidiarity »
  • « partnership and cooperation »
  • « prevention and precaution »
  • « protection of cultural heritage and preservation of biodiversity »
  • « respect for ecosystems»
  • « responsible production and consumption »
  • « internalization of costs »